Phyllis Hollis, CEO of Hollis Advisory LLC, consults senior executives with both strategic and practical hands-on advice to demystify the impact of disruptive technologies on their respective industries. She bridges the gap between the “8 Track” generation and the “Netflix” generation to employ ever-changing digital marketing technologies. Hollis Advisory offers a C-Suite perspective when building an online marketing strategy.

As a first-generation IBM systems engineer with C-Suite experience in financial services, Hollis offer a top-down, big-picture perspective. Smart businesses must combine the expertise of both generations, 8-Track+Netflix, to create successful digital marketing campaigns.

She is currently a trustee of Guild Hall in Easthampton, where she serves as the chair of the newly formed marketing committee as well as the strategic planning team.

Hollis earned a certificate in digital marketing strategy from Cornell and Harvard as well as a certificate in the fundamentals of digital marketing from Google Digital Garage. She holds a BS in business from San Jose State University.