NY | Professional Empowerment: Mounting Effective Communications Campaigns

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ArtTable’s professional empowerment series invites experts to share their professional experiences, knowledge and skills. Each session presents an opportunity to engage with and learn more about a topic, issue or skill that directly impacts the professional lives of our members. Past sessions topics have included, Art Market Legal Basics with Katie Wilson-Milne and John Koegel, Public Speaking with Michaela Ablon, Everything You Wanted to Know About Social Media But Were Afraid to Ask with Robin Cembalest and many more!

Session 12: Mounting Effective Communications Campaigns with Juliet Sorce and Barbara Escobar

A strategic communications campaign can convey your vision and mission to key stakeholders – media, collectors, donors, clients, and the public – and have a long-term, lasting impact. In addition to discussing the key elements of an effective campaign, this session will provide an overview of best practices and strategies for leveraging digital, print, and in-person communications platforms and positioning an organization or enterprise to achieve its long-term goals.

Juliet Sorce has 15 years of experience spearheading strategic planning and integrated communications programs for an international roster of clients across the visual arts, architecture, and design. As Executive Vice President at Resnicow and Associates, Juliet works with clients such as The Frick Art Collection, where she directs strategic planning and media relations for the Collection’s enhancement and expansion project; Madison Square Park Conservancy, where she leds communications for the Park’s public art commissioning program and for its presentation at the U.S. Pavilion of the 2019 Venice Biennale; and the Park Avenue Armory, where she leads media relations for all visual arts programs and commissions among others. Prior to joining Resnicow and Associates, Juliet was an editor at Tema Celeste, a bilingual contemporary art magazine based in Milan, and worked at the Solomon R. Guggenheim Museum in its Education Department. She has a master’s degree in Italian language and culture from Middlebury College in Florence and a bachelor of arts degree in humanities and art history from Yale University.

Barbara Escobar is Vice President at Resnicow and Associates (R+A), where she leads communications campaigns and provides counsel on planning, programming and partnership strategies for leading arts organizations. Her projects have included international campaigns for the opening of the Institute of Contemporary Art, Miami’s new permanent home in the Miami Design District in 2017; the U.S. Pavilion at the 2017 Venice Biennale, commissioned by the Baltimore Museum of Art and the Rose Art Museum; and national campaigns for the launch of Frieze Los Angeles and the launch of Frieze Sculpture in New York at Rockefeller Center in 2019. Barbara has also led campaigns for organizations including the Art Dealers Association of America and its annual fair The Art Show, the Dallas Museum of Art, The Gordon Parks Foundation, and Sharjah Art Foundation. Prior to joining R+A, Barbara was the publicity and events manager at Aperture Foundation where she spearheaded communications, publicity, and social media for more than 120 publications, exhibitions, and initiatives. She previously worked in a marketing role at Phillips, and has served as adjunct faculty in arts marketing at SUNY Purchase College and as an advisory board member for the Honolulu Biennial. Barbara received a master’s degree in museum studies from Johns Hopkins University and a dual bachelor’s degree in art history and philosophy from Catholic University.

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